Qatar Airways Reinvents Travel Bookings with Sama at Web Summit Qatar 2025

For the second consecutive year, Qatar Airways has sponsored “Web Summit Qatar debuting revolutionary travel AI tools and announcing its four-year long-term commitment as the Official Lifestyle and Travel Partner of the yearly event.”

Qatar Airways opened the event with “its latest innovations including Sama’s AI Booking, Dream Destination – The Pulse, QVerse Multi-Sensory Experience, AI Menu, Privilege Club Collection, and Reward Seat Finder.”

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Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways’ partnership extension with Web Summit Qatar illustrates our commitment to innovation and highlights our pursuit of adopting cutting-edge technological advancements to deliver leading passenger experiences.”

Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, said: “We aim to provide our passengers with excellence from the moment they open the Qatar Airways mobile application or website, and our team has developed digital AI tools to guide and engage our passengers throughout their booking and travel experiences”.

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This year, Qatar Airways says its “Pavilion features key staff in its ‘Tarmac Talks’, which also include pioneers in the industry giving insight into the technologies on display at the pavilion.” Some of the innovations by Qatar Airways for visitors to discover, includes: “Sama Reinvents Booking, Privilege Club Collection, My Reward Seat Finder, Tarmac Talks, AI Menu Recommendations, Qverse Multi-Sensory Experience and Brand Campaign.”

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